In competitive cycling, chain performance directly impacts speed, efficiency, and victory.
What is “MIDAS”?
The name “MIDAS” is inspired by the legendary King Midas from Greek mythology, who turned everything he touched into gold. This name reflects our hope that the athletes using this chain achieve golden results in their races.
Development Journey and Engineering
MIDAS was created with one mission: to deliver maximum power transfer with zero loss. After over two years of development and hundreds of prototype evaluations, we achieved the ideal balance of lightweight design and structural integrity, optimized for professional competition.
Lightweight Yet Rigid
Thanks to its hollow pin structure and flush pin ends, the MIDAS chain is approximately 10% lighter (27g) than conventional models, while maintaining full compliance with JIS/ISO standards for strength and rigidity. This also helps reduce aerodynamic drag—an important factor at high speeds.
Minimized Friction Loss
The use of a proprietary surface treatment on the bush dramatically reduces sliding resistance between pins and bushes. The coating contains highly dense, uniformly dispersed polymer particles, outperforming typical low-friction treatments in both consistency and performance.
Independent Testing and Certification
In testing conducted by the Silverstone Sports Engineering Hub (SSEH) in the UK, MIDAS was rated as “the lowest resistance chain on the market.” It also received NJS certification, a stringent quality and safety standard for keirin racing equipment in Japan—further proving its elite status.
Performance in Global Competitions
MIDAS is now used by multiple national teams, not only in Japan but across Europe and beyond. Its performance has contributed to new records and top-tier results in global cycling events, reinforcing its reputation on the world stage.
Conclusion: A New Standard in Racing Chains
MIDAS represents the pinnacle of DID’s chain engineering. Designed for peak performance, this competition-grade chain ensures smoother power transfer, reduced losses, and unmatched reliability. For athletes pursuing world records, MIDAS delivers the advantage that makes the difference.